Posted by great scott!

Some call it old-school, but email marketing is still among the most effective channels out there. In this week’s Whiteboard Friday Rand looks at some fundamental tactics of email marketing, including how to build and engage your list and how these strategies both compare and dovetail nicely with the SEO practices you already know so well.

SEOmoz Whiteboard Friday – Email Marketing and SEO from Scott Willoughby on Vimeo.

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By great scott!